8 Critical Areas of the Digital Marketing Ecosystem

Once upon a time, advertising your business was as simple as painting your message on the stone walls of your village. Or, a few thousand years later, you’d find a town crier to hawk your goods and services on the street.

As recently as 20 years ago, you could just secure a print and radio spot for your business and call it a day.

But today’s world is much different. We’re constantly flooded with ads and messages as we go throughout our day. Everywhere you turn, there’s a new platform or channel fighting for your gaze.
That’s why it’s so critical for modern businesses to make sure their message stands out. Today’s digital marketing and advertising is miles more effective than anything we’ve done in the past—but it’s also a process that’s constantly evolving, and constantly growing.

SALT Media takes a unique approach to digital marketing.

We like to think of it this way: imagine an ecosystem, a network of forests, rivers, and lakes

They’re separate but connected, and changing one element influences another. That’s what today’s marketing ecosystem is like—except that we deal with social media and SEO, instead of fields and streams!

When our team considers the digital marketing ecosystem, we decide how these connected touchpoints can reach across the digital spectrum. Each move we make is designed to keep the balance, helping our clients build their brand presence, connect to their target audiences, and achieve their goals.

We contend with several main areas of the digital marketing ecosystem:

Social Media. It’s hard to keep track of the ever-changing landscape of social channels these days, but social media activity naturally gets your brand voice across in concise, consistent messages.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Google
  • Snapchat

Direct Marketing. Some of the best opportunities happen when we’re face to face. The perfect campaign can help you deliver the perfect message to a potential customer, with great success.

  • Sales Presentations
  • Business Cards
  • Networking
  • Person to Person

Website. It all starts here: creating a website that shows off your message, brand, and story, exactly as you want to tell it.

  • Content
  • Photos / Videos
  • E-Commerce

Content Marketing. In the world of marketing, content is king. There’s nothing like it when it comes to educating, building trust, and truly connecting with your leads and customers.

  • Blogs / Articles
  • Emails
  • Landing Pages
  • Infographics / Pins
  • Downloads
  • Webinars
  • Podcasts
  • Videos


Advertising. Paid media strategies get your products and services in front of your target audience, building awareness and capturing contact information whenever possible.

  • Text Ads
  • Facebook Ads
  • Instagram Ads
  • Display Ads
  • Video Ads
  • Pinterest Ads
  • Spotify Ads
  • Sponsor Opportunities


SEO Optimization. When search engines like Google decide what content is the most valuable, we want your site to be at the top of the list. Through search engine optimization, we build your page’s audience and authority online.

  • Website Optimization
  • Local Directories


Public Relations. Focusing on your target audience, PR strategies connect your brand’s story to the end readers and consumers, helping your company win new (and keep loyal) customers.

  • News Releases
  • Articles
  • Interviews
  • Testimonials
  • Brand Ambassadors
  • Conferences (Speaking Engagements)

Tracking Success. When it’s all said and done, it’s time to measure your success. To see where you’ve been, and to strategize your next move from here, we measure the most critical industry performance metrics.

  • Google Analytics
  • Social Media Listening
  • Social Reports

This digital marketing ecosystem is constantly changing, right in line with the ever-shifting digital world. Understanding the touchpoints associated with digital marketing is the only way to stay one step ahead of the game—and that’s where our team comes in.

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